I love cans of beer, probably 10 to 20 times more than I love bottles of beer. Yeah, yeah, "but bottles!". "Bottles taste way better! Cans are for pussies, and people who don't care about what beer tastes like." "Bottles!"Yes bottle-guy, you like really can taste the difference. You love bottled beer enough to fore go the portability of a portable product.
Thankfully, and this is no surprise, New Belgium shares my opinion on this topic down to the letter. Check out the article, and have fun shot-gunning your bottle with those ridiculous bendy straws, captain sophistication.
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8 comments:
I will have one as soon as I see one, and then laugh because "i can have one and you cant, na na na na na" Silly west coast people.
Hence the "kind of" ,jerk.
See you at In-&-Out.
"This really came out of our own lifestyles," he said. "Now, I can finally take Fat Tire in the backpack, in the boat, all those places we felt a little guilty taking our bottles. . . and now we can throw one in the back pocket and head on out."
Nothing better than throwing a beer in your back pocket. Gotta love this quote--especially coming from the "chief branding officer." Other great places to enjoy a can of Fat Tire:
1. Spelunking
2. Bumper Boats
3. Climbing a tree
4. Recess
5. a carnival
Others?
I didn't know there was a big need for beers that can be thrown in your back pocket. Does a beer can even fit in a back pocket? Or what if your jeans don't have back pockets (see girls at Nebraskaland days)? If the back pocket really needs a beer in it they should create a more ergonomically correct pocket can.
I am just happy to see that they gave Dale's Pale Ale a shout out for there techniques in canning beer. A beer like Dale's doesn't seem to get a lot of love (as it tastes like a smelly ball sack).
6. Jeans shopping
7. White washing fences
8. Not being retarded
the real question is this, will they be man enough, or as the case may be, hippy enough, to sell these cans in 30-pk suitcases. like, you know, to share the love man...
9. in the pool or hot tub
10. maybe, in more places east of the mississippi
11. in a plastic ringed 6-pk with a few gone attached to your belt (replacing an old mil in the same state)
12.
A Fat Tire 30 pack, I can see the advertising now: "30 Tires for $29.99." Now that would be good marketing.
One more place to enjoy a Fat Tire can:
12. Bathing in patchouli oil.
13. finally...a use for my birkenstock koozie...
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