Gone are the traditional wood handles. Enter, recycled bike rim modern sons'-a-bitches. Just don't get ripped and fall on them.

Brew + Enthusiasts

Contrary to chatter at exit177.com, Octoberfest SF was full of incredibly good looking people.
It was a huge crowd that blew through piles of kegs, but they contained only one beer, Spaten.
If I were surrounded by beer all day at work, I would be more productive too.Some have wondered where the name, and more prominently, the label image came from. Well, here’s the story of Giddy Up. It started as a naming brainstorm. It ended with a personality. And a really big…
From: Greg Owsley
Subject: Re: Espresso Ale naming help
Sent: Tuesday, April 08, 2008 7:58 AM
1st off, I’m friggin thrilled with the new beer. All the blah blah in the world can’t replace imaginatively delicious liquid like this.
I was thinking about naming the new beer, which in fine Bouckaert fashion, defies style. So at our creative meeting yesterday, when I informed them that the new beer has considerable caffeine, I was reminded of the name of the espresso company I dreamed up but never opened, Giddy Up.
Initial reactions? Other ideas? Label art?
From: Bryan Simpson
I’ll spin on some naming and I’ll revisit my aesthetic position on putting the image of a glass of beer on a bottle of beer – me not like this.
I do like “Giddy up” tho. Fun to say and gets at pick-me-up/stimulant while beer is self-evident.
From: Melyssa Glassman
I like Giddy Up, too. While the coffee/espresso references immediately take me to a darker brew, it’s the obvious place to be. So, here are some name ideas that work towards the actual red color within a coffee sort of way:
Red Roast
Red Alert
Belgian Blend
Rooster
Red Rooster
I like the Rooster idea because they wake you up, they’re red, it’s a fun image and fun to say. It could be Red Rooster, The Rooster, Rooster Ale…etc.
From: Greg Owsley
So, I was liking Red Rooster Ale. But, sigh, a quick google revealed 3 (!) RR ales already in business.
Giddy Up is it? Imagery?
What about a red rooster?
From: Bryan Simpson
What about a red rooster? Riding a horse.
From: Jodi Taylor
I don’t know if you’re kidding but I like it. Anne did a good job painting Arrow the dog.
From: Bryan Simpson
Kinda kidding but I like the surreal element. I’m cc-ing the others just to see if there’s traction.
From: Greg Owsley
Rooster on horse. I like it. For me, It conjures up my favorite form of surrealism, those absurd postcards of the west – jackalope, fur-bearing trout…
From: Jodi Taylor
I pictured just that – the stiff profile view of the rooster on the horse in a Colorado pastoral setting, brownish for fall. I’ll photoshop an image together.
From: Bryan Simpson
We’ve got a spokes model! Started as a gag but a rooster riding a horse definitely makes you stop and ponder… wtf? I gotta know what this tastes like!
* * *
So there you have it. The not so impressive, but fun while it lasted, email exchange that gave life to the label and a darn good cock-a-doodle brew.


