Well, naturally drunks have gotten ahold of it, and use it to shake their julep benders.
Moderately entertaining website, considering A) its a pharmaceutical and B) 30% of their market can't read so they have to rely on graphics to convey their message.
I think they did a good job-


If you are a southern belle; 1. in a powder room, drop powder into glass 2. mix in sexism, domestic fear 3. throw it down, now get out there and watch men vote!
I have a theory on how this stuff works: once the contents of the crushed medicated powder cover your tongue and start to dissolve your mouth, you forget about your hangover. Its no menudo, but I suppose it might just do the trick.