Long and short, its made with sorghum, and does not contain wheat or barley,which apparently makes 3.2 million people, suffering from Celiac Disease, super bitchy and not fun to be around. This according to Anheuser. And I always trust health reportings from the people who mess us up.
It really does smell sorghumy and a bit like that shit that sticks to the inside of a lawnmowery smell. But it finishes hoppy and almost creamy.

Verdict: Glad I picked it up. Its worth the experience. I saw this at GABF 2006, however, and I've always said this, if you locate your beer in the center of the GABF, you better have stickers or some other gimmick, because no one will remember what it tasted like.