Great find from JimStock on the Denver Business Journal:
Coors unit's Colorado Native beer: 99.8% Coloradan
A brand incubator for Coors Brewing Co. has created what it calls the first beer in which as much as 99.8 percent of its ingredients are from Colorado, including its hops, its packaging and even marketing devices that are placed on each bottle.Read more: Coors unit's Colorado Native beer: 99.8% Coloradan - Denver Business Journal:
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I can't applaud Coors loud enough for this move. (Think of Wal-Mart churning out a 'local' $14 shovel...just inconceivable)
My question is this: What the hell is a Snap-tag? Yes I could google it, but B, I'm looking for an industry answer here.
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