Tuesday, April 27

This affects roughly 0% of people who read this

New Belgium is taking their ass-kicking production and sales to the West coast with the plans for a smaller brewing facility slated for the left side. But what's most shocking: "New Belgium Brewing Co., which was ranked No. 7 in the country in terms of overall beer sales by the Brewers Association, is quickly reaching its barreling capacity in Fort Collins and eyeing the West Coast for expansion."
They are already number 7.(!) JeeeeWhilicker.
Hardly a week goes by that I don't regret switching majors mid-way in Fort Fun and joining this company in its earlier ranks. Oh well, maybe I'll mow their lawn someday.

Via NoCo's most trusted news source, The Coloradoan

Wednesday, April 21

Think Globally, Drink Locally!


Great find from JimStock on the Denver Business Journal:

Coors unit's Colorado Native beer: 99.8% Coloradan

A brand incubator for Coors Brewing Co. has created what it calls the first beer in which as much as 99.8 percent of its ingredients are from Colorado, including its hops, its packaging and even marketing devices that are placed on each bottle.Read more: Coors unit's Colorado Native beer: 99.8% Coloradan - Denver Business Journal: