Sweet Berry Wine

This affects roughly 0% of people who read this

New Belgium is taking their ass-kicking production and sales to the West coast with the plans for a smaller brewing facility slated for the left side. But what's most shocking: "New Belgium Brewing Co., which was ranked No. 7 in the country in terms of overall beer sales by the Brewers Association, is quickly reaching its barreling capacity in Fort Collins and eyeing the West Coast for expansion."
They are already number 7.(!) JeeeeWhilicker.
Hardly a week goes by that I don't regret switching majors mid-way in Fort Fun and joining this company in its earlier ranks. Oh well, maybe I'll mow their lawn someday.

Via NoCo's most trusted news source, The Coloradoan

Think Globally, Drink Locally!

Great find from JimStock on the Denver Business Journal:

Coors unit's Colorado Native beer: 99.8% Coloradan

A brand incubator for Coors Brewing Co. has created what it calls the first beer in which as much as 99.8 percent of its ingredients are from Colorado, including its hops, its packaging and even marketing devices that are placed on each bottle.Read more: Coors unit's Colorado Native beer: 99.8% Coloradan - Denver Business Journal:

Heineken goes loco.

From CNNMoney.com

NEW YORK (CNNMoney.com) -- Heineken announced plans Monday to buy the beer operations of Mexico's Fomento Económico Mexicano (Femsa) for about $7.6 billion, as the Dutch brewer moves to expand its operations in the Western Hemisphere.

The deal will give Heineken, which brews Amstel and other beers, control of Femsa's key export brands, including Dos Equis, Tecate and Sol.

Read the entire article HERE.>