
http://online.wsj.com/article/SB124882355717088341.html
I came across an article that said MillerCoors is planning on packaging beer in a box. It is something of a home draft system that can sit in your fridge and keep beer fresh for 30 days. To me this if very reminiscent of the "party ball" of years past.
For you recycling people out there this could be a great environmentally friendly alternative to cans or bottles. I don't think the recycling angle will be how they market it but it seems resonable to me. They did mention this little jem, "The price per ounce is roughly 15% higher than for an 18-pack of the same beer, MillerCoors said." I don't really see how this is going to work out.
So B&B bloggers would you ever consider a box a viable container of beer?

